When some film makers found out that their film, Ink, was available on the pirate website Bittorrent you would have expected them to be a little upset. They took a slightly different approach. Here’s what they sent out over email:

Dear Fans and Friends,

Over the weekend something pretty extraordinary happened. Ink got ripped off. Someone bit torrented the movie (we knew this would happen) and they posted it on every pirate site out there. What we didn’t expect was that within 24 hours Ink would blow up. Ink became the number 1 most downloaded movie on several sites having been downloaded somewhere between 150,000 to 200,000 times as far as we can tell. Knowing there’s absolutely nothing we can do about it, we’ve embraced the piracy and are just happy Ink is getting unprecedented exposure.

As a result, Ink is now ranked #16 on IMDb’s movie meter and is currently one of the top 20 most popular movies in the world.

This all started as a result of the completely underground buzz that you’ve each helped us create. We’ve had no distributor, no real advertising and yet the word of mouth that you’ve generated has made the film blow up as soon as it became available worldwide. So many of you came to see the movie multiple times, bringing friends and family and many of you have bought the DVD and Blu-ray from us. All of this built up and built up and suddenly it exploded.

We don’t know exactly where this will all lead, but the exposure is unquestionably a positive thing.

Ink hits Netflix, Blockbuster, iTunes and many more tomorrow! Remember to get your signed copies, t-shirts and posters at the Ink Store.

Thank you so much for the constant love and support.

Jamin and Kiowa
Double Edge Films”

All we can say is, what an awesome attitude to turn this theft to their advantage!